Toyota - Start Your Impossible

Challenge:
Toyota and the International Olympic Committee have a strong partnership, and the "Start Your Impossible" campaign was being launched in New Zealand. But where internationally it's a multi-million dollar campaign with Paralympic athletes, we had to adapt for a much lower budget and less specific stories.
‍
Approach:
It's all about the stories picked, and the style. With no flashiness to hide behind we worked closely with the athletes to find the moments when they could have stopped - and how they kept going. Two have been released, with five more to come in time for the next Olympic Games.