Kiwiplates - Opposites Attract

Challenge:
Personalised plates are deeply uncool. They're seen as being purchased a) as a joke b) by jerks with huge egos, or c) by people with one obsessive interest, like business owners.We needed to make personalised plates more approachable and everyday.

Idea:
Half the fun of getting a personalised plate is in the choosing - as a bonus, that lets us highlight a variety of plates to give people more ideas. A couple who couldn't be more different personally come together over the plate that sums them up the best.