Toyota Corolla - Nothing’s Changed, Except Everything.

Challenge:
The Toyota Corolla. It's a car... and that's about all you can say about it. It's reliable and the car your aunt would probably recommend. Not exactly inspiring. For the new-look, new-specced Corolla, we needed to shake things up and show that classics are classics for a reason.

Idea:
We aligned the Corolla with other things that have barely changed over the years, but stay relevant regardless. Pasta, been around for centuries yet there are still hip pasta restaurants. Jeans, invented by miners but still appear on the catwalks. The Corolla is a rock-solid car that's now popping with 21st Century personality. That approach and tone was taken right through from TV to every touchpoint.